Global Matters Weekly – 10 October 2022

Welcome to the New Age

by Matt Connor — Investment Analyst

— The recent explosion of TikTok has made brands rethink their advertising strategies

Like it or not, there is no doubt that social media is now an integral part of our lives, with our online presence an extension of who we are, and for many, who they aspire to be.

There were almost three billion monthly active users on Facebook in the second quarter of this year, some 37% of the global population. For a business, social media offers a treasure trove of potential customers, but still so many seem to get it wrong when advertising through these channels.

Market Snapshot

  • Global equities returned 1.7% last week
  • World indices and commodities saw positive returns
  • Brent crude rose 11% last week to $97.9 a barrel after The Organization of the Petroleum Exporting Countries Plus announced a two million-barrel per day cut in target production
  • Gold rose 2.1% to 1694.8 per ounce